Hey wedding planner

Ready to Design Your Dream Wedding Business in just 4 months?

SIGN ME UP ➝

I’ve tailored my signature program for wedding planners for an intimate group setting.

Same amazing content, guidance and resources—with a collaborative and supportive community built-in.

Hi, I’m Krista

Award-Winning Event Planner. Wedding Business Coach and Marketing Strategist. Real-talker. Self-proclaimed “indoor cat”. And mama to two turkey butts.

I built a successful wedding business while living my best #sweatpantslife and wrangling two toddlers, and now I’m here to help creative wedding planners like you do the same.

I’ve been a full-time wedding planner since 2012. In other words: I’ve been where you are, and I know that some workdays are prettier than others... 

I’ve survived zero-inquiry months, cried on my way to a wedding because I was missing another weekend with my kiddos, and smacked down big bucks on one-size-fits-all courses that I never finished or struggled to implement on my own.  

I’ve also learned that scroll-a-thons, comparing and despairing over your competitors and trying to figure this all out on your own isn’t going to get you where you want to go. This is where I come to the rescue, wearing my messy bun and snot-stained sweater. (Sorry, were you expecting a cape?)

FEATURED IN

This is perfect for you if you want to launch or build with your best foot forward. Or even if you’re a few years in to your business and you’re feeling stuck.

Friends don’t let friends do business alone.

Client success stories:

PRISCILLA | EVENTS BY MOI

Priscilla elevated her
brand and her business:

“Shortly after launching my wedding planning business I felt lost. I lacked clarity on efficient business and planning processes, and how to create and implement a solid plan for success. I was incredibly overwhelmed with everything, and because of this I couldn’t focus on growth. I was stuck in survival mode.”

  • This was totally worth it! I loved how honest Krista was as she shared solutions to make everything better. She was patient, understanding, and the best cheerleader I could ask for. I loved the program!

    Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously! Everything feels so much better. My eyes are open to new possibilities and the confidence that I so badly needed to continue growing my wedding business.

    If you’re looking for help, don’t hesitate. The difference and elevation is almost instant. I felt my mindset change immediately after the first group session. Krista is the best thing since sliced bread. Her value and knowledge is unmatched. I’m so grateful for this community to lift up moms, bosses and women. THANK YOU!”

TASCHA | KENDON DESIGN Co.

Tascha launched new services
simply and successfully:

“I felt totally confident with the established floral aspect of my business, but wasn’t sure where to start when adding coordination exclusively for our floral clients. Not to mention how to package it all!  I wanted both offers to feel structured and seamless. Frankly, I didn’t have the time to fly by the seat of my pants with this new offering, and figure it out as I went.”

  • I wanted to skip all of that stressful trial and error when it came to planning and design. With Krista’s help, I got right to it, with a smooth and simple plan to book and serve those clients easily.

    I really trust Krista’s knowledge. I knew that investing in additional coaching with her would be invaluable and so necessary for this new facet of my business.

    In the group setting, I really enjoyed listening to other planners at various stages of their business journey. It was insightful to hear different perspectives.

    We’ve been booking more of our top tier packages —florals, design, and event management— for ideal clients and venues! Things are seamless and we’ve already found our stride with the process; from inquiry, to booking, to planning.

    Don’t wait, just do it! It’s worth every penny and MORE!

    Krista shares everything, is so transparent, and honest with her experience in the industry. Truly an expert in our field! I owe a lot of where my business is today —and will be in the future— thanks to Krista.”

BRIANNA | ELE & CO.

Brianna built confidence and
relaunched a business she loves:

“I felt like I was spinning my wheels to relaunch my business. Even though I was determined to ‘get it right’, I wound up wasting precious time and money on branding and websites that never fit. I had a goal, but no clue how to reach it. I was getting nowhere. Like everyone, I worried about spending my hard-earned money on coaching.”

  • I had been debating for a while. When I finally connected with Krista, I knew this was the right step for me and my business to level up.

    It wasn’t until I started group coaching that I felt like I was moving in the right direction, and that everything I was hoping for could be achieved. Krista helped me build my business, branding, and website “the right way.” Finally!

    Once we started, every minute of work that I put in was well worth it, and Krista was there to guide me through every step. I’m so excited about how much I learned, all the takeaways, and everything I’ve built through Design Your Dream Wedding Business. I love my new brand!

    My biggest take away was shaping my Ideal Client and how much they effect business decisions large and small. It’s crazy how all the puzzle pieces fit now. Before connecting with Krista, I knew I needed to figure out my niche, but I didn’t know what that really meant or to what extent. I had no idea how in-depth we would get and how beneficial this work would be. Krista was the constant guide that kept bringing me back to my initial homework. Because of her help and the program I’ve booked several of my ideal clients, and I know how to attract them in the future.

    Now I have confidence! I’m confident in myself, my work and my business. I can change my rates and book my ideal clients. I have so many tools and resources to use. Krista’s coaching has 1000% set me up for success, for years to come. The best investment I’ve made so far.

    Get into coaching with Krista. What I have learned, taken away and built is beyond what I ever expected!”

Get the guidance, structure, and accountability you need to reach your wedding business goals in less time

...and with fewer I-need-brownies breakdowns.

Here’s what you can expect:

  • 4 months of intimate small group coaching following a structured curriculum with specific weekly themes related to work-life balance, pricing & package building, marketing, business processes, planning & design, client experience, and more.

  • Planner specific resources & templates and more, as I share the methods, examples, documents and more, that have worked for me and garnered rave reviews and awards!

  • 8 x 60-90 minute Zoom group sessions—plus recordings—for learning my tried and true planning methods and business strategy. We'll meet almost every week, and you'll have access to recordings.

  • 3 one-on-one recorded Zoom coaching sessions for working privately with Krista on your specific business goals and strategy.

  • Homework assignments to help you implement what you’re learning and make progress faster. Plus input from me along the way.

  • A private Facebook community to give you the feedback, clarity and confidence you need to troubleshoot challenges and implement the weekly strategies. This includes support from Krista—and your new biz buddies—to handle those holy s#!t moments when you're doubting yourself hard and searching job ads online.

That’s not all

You’ll get these awesome bonuses:

2 bonus courses from KJ Study Hall, to define your Ideal Client Community and learn all my tips and tricks for graphic design, social media images and branded PDFs and more.

$98 value

1 Squarespace website template, tailored to wedding pros, with a 6-month free trial instead of the usual 14 days, giving you more time to customize your site. Plus 20% off your Squarespace subscription.

$250 value

4 Wedding planner templates, my tried and true client planning docs: budget, guest list, timeline, details list.

$99 value

1 bonus month of Facebook support from Krista as you continue to implement everything you’ve learned and build your business.

$150 value

1 bonus month of direct feedback and marketing auditing from Krista as you continue to edit and revamp your pricing, packages, process, and marketing materials.

$300 value

BTL’s Wicked Easy template for writing web copy, for writing website copy that converts—from scratch, or updating and finessing what’s in place, with a lot less grief and aggravation.

$348 value

Ava & The Bee’s G4 Google Analytics Workshop, learn everything you need to know about GA4 - just for wedding professionals.

$47 value

Sara Does SEO’s 1 hour course, your 60-minute solution to SEO confusion for wedding pros.

$37 value

Once we wrap up, each cohort will have the option to continue their own self-lead Mastermind for ongoing peer-to-peer support and feedback.

Group Coaching Testimonials | Design Your Dream Wedding Business | Wedding Planner Course

I felt so much pressure to make my launch perfect. I had big goals, but NO direction to achieve them or create my own structure for success…

I was worried I wasn’t capable of keeping up with the other high end businesses I see Krista supporting, but I quickly built confidence. And I loved the personal connection and collaborative aspect of the program.

Since we worked together everything has changed! My confidence, my sense of direction. So excited about building my website and expanding my design skills… My business is coming to life in a way I never dreamed of!

ABBEY | ZELIE & CO.

On my own I felt lost and overwhelmed. I didn’t know how to connect with my Ideal Client, let alone who that even was. I felt like I was drowning, and this wasn’t fun anymore.

Like always, I wondered if this would be worth it… Already, I’ve seen a drastic change in my business. I am actually so proud and want to show it off to everyone!

I learned even more than I expected in Design Your Dream Wedding Business. This felt like having a friend and mentor walking me through… I’m really excited for the next chapter of my branding and my business. Now it feels like there’s a solid foundation that can build in to the business I’ve pictured, so much sooner.

Invest, invest, invest!!! This feels like the biggest accomplishment. If you feel like you’re drowning now, you’ll feel on top of the world after you work with Krista.

JAYCIE | CACTUS BLOOM WEDDING & EVENTS

Growing my business felt overwhelming, like I had no time to do anything beyond client-focused tasks. If I was going to take time away from my family, I wanted it to be for the right clients. As an overthinker, I was hard to make decisions and gain momentum.

Design Your Dream Wedding Business proved I had the right instincts and just needed someone to help me fine tune my business model. I feel great about the changes I made, ready to show up for my business and myself, and how to treat my business like a business, instead of a hobby...

I’m clear on what I don’t want no matter what. My family time is important to me and doing work with clients who respect my profession. Anything that doesn’t allow me to be the present parent I want to be, is not going to cut it. And any client who shows that they don’t value my expertise and what I bring to the table, is not going to be the right fit.

AMANDA | AMANDA SIMPLICE EVENTS

While I was so proud of the business I had built, I felt like it was time to invest in myself and upgrade the way I was running it.

I wanted to streamline my processes on the back end and ensure that my business was running as smoothly as possible, to allow me to focus on my client work…

I knew I was going to get lots of great knowledge, but I was surprised at how many templates and resources Krista offered our group. From tricky email responses to contract samples, I've left the program with so much at my fingertips. The biggest improvement is how I feel. I know I have the tools to make my business work for me and my family.

VIVIAN | VIVIAN LYTTLE EVENTS

When it came to growing my business I felt incredibly overwhelmed. Feeling stuck in my processes and struggling to find my voice. I really wanted more structure… Getting on the right track all by myself was brutal.

I feel so much more confident in the services I’m offering. Streamlining my routines allows more time for business, beyond client tasks, and life. There’s more to do when it comes to branding, website, marketing, etc. but I trust the process and I have the resources to get me there. Krista has changed the way I view my business. Her coaching has given me the blueprint to make the changes necessary to reach my goals. Each session was the boost I had been looking for!

LAURA J | TIGER LILY CELEBRATIONS

I signed up for all the free trainings and templates out there but I felt like I was running around like a chicken with my head cut off. None of it was helping me move my business forward.

With Krista’s help I realized I needed to elevate my branding to match my level of experience. Having input through the rebranding process was essential.

Since Design Your Dream Wedding Business I have direction, and my priorities are in order. Truthfully, I didn't think I would like having a coach. By the end of the program I didn't know what I'd do without you and your support. Your gentle pushing and encouragement was exactly what I needed.

DIANE | DIANE DAVIDSON WEDDINGS

I didn't need another rundown on what wedding planning was; instead, I needed guidance on the intricate workings of running this business.

This program never felt like a stuffy lecture—more like a collaborative friendship. Which helped me retain what I learned better than any of my previous courses. I was blown away by the wealth of knowledge Krista shared. This course went beyond the basics of "get a business license, insurance, website, and contract, and off you go!" It delved deep into every aspect. The detailed breakdown of each resource provided was like a breath of fresh air, surpassing my expectations and greatly expanding my understanding.

LAURA | FRANKIE & MAGS

Group coaching was essential to launching my business smoothly. Especially with a new website I can maintain myself.

I feel ready to serve my clients, and more importantly to run the business behind the scenes as well. Krista’s templates were an incredible head start, along with her help and guidance to package my services and what to charge without all the guilt and confusion.

PATRICIA | HEARTSPUN WEDDINGS & EVENTS

After five years in business I was feeling uninspired, overwhelmed, and like I was about to quit and start waitressing again! Resetting on my own felt almost impossible.

I picked up so many tidbits along the way, particularly oriented to the planning process. Coaching and one-on-one time with Krista was the mirror I needed to see what I was doing that did and didn’t click. Now I’m more aware of my business foundation and the inner workings, along with what I need and want to do for my goals in the future. It was a reminder, and the permission I needed, to get out of the headspace of constantly serving clients, and work on my business too.

GIANNA | WEST EVENT CO.

After certification, I wondered how I could pass from theory to practice? In other words: where do I start? Of course I was reading article after article, and following what advice I could find from established wedding planners.

With information overload I struggled to find my way and take practical next steps. Thankfully a fellow WPIC member referred me to Krista. Her knowledge of the industry is huge, and she knows what starting a business from scratch really means. The excitement, the challenges, and above all the fears! Throughout all these situations and feelings, Krista guided me and kept me on-track.

TIZIANA | FOREVER EVENTS

The most important change was Identifying my ideal clients, being genuinely myself in my business but representing that at a higher level. Now I feel really comfortable and intentional with my new pricing and plans for the future.

The boost in confidence is key! Everything feels so much more polished and clear as I walk my team through each process. I have incredible pride when I talk about my business now, compared to before when it felt like a “cute hobby" business.

NICOLE | INTENDED WEDDINGS & EVENTS

Figuring things out on my own, as I went, was exhausting. I was craving feedback and guidance. Since completing group coaching, I have my confidence back. I have practical knowledge, templates, tools, and examples to follow.

I'm in a much better place to grow and perfect my business and routines. I know what works, and what doesn't, and I feel like I can focus on the important things now rather than struggling through a bunch of unknowns.

MACKENZIE | PRIMROSE EVENTS

I felt like I was spinning my wheels to relaunch my business. Even though I was determined to ‘get it right’, I wound up wasting precious time and money on branding and websites that never fit… When I finally connected with Krista, I knew this was the right step for me and my business to level up.

Now I have confidence! I’m confident in myself, my work and my business. I can change my rates and book my ideal clients. I have so many tools and resources to use. Krista’s coaching has 1000% set me up for success, for years to come. The best investment I’ve made so far.

BRIANNA | ELE & CO.

It was obvious Design Your Dream Wedding Business was exactly what I needed.

With Krista’s coaching, I found clarity on where to invest my time and effort. I have new confidence in myself as a wedding planner and business owner, and focus to continue growing my wedding planning business.

SARAH | SARAH MEGAN PLANNING & EVENTS

I loved how honest Krista was as she shared solutions to make everything better. She was patient, understanding, and the best cheerleader I could ask for. I loved the program!

Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously!

PRISCILLA | EVENTS BY MOI

I was excited and ready to see growth in my business, but the magnitude of the task to overhaul things was overwhelming. I was constantly making seemingly small investments and getting small results.

Krista has a tremendous amount of experience in the wedding industry, as an entrepreneur and a Mom Boss—she's not a one-trick pony. Which means that she offers coaching with more insight and a better understanding of how all of these things work together.

Now I get up each day excited to reclaim the business I dreamed of, with Krista's voice guiding and cheering me on. As we move into fall and the weddings slow down, I have carefully mapped out a plan to re-launch my brand.

SARAH | DAY BY DESIGN

Before coaching I had no idea how to prequalify leads, or who my ideal client was. I was taking any work that came my way. As a result I was overworked and underpaid.

In Design Your Dream Wedding Business I was amazed at just how much we were able to cover in such a short time, and the depth of Krista’s knowledge and expertise. There was literally nothing that I asked that she hadn’t experienced herself or had an answer and strategy for.

DORA | PEACHES ‘N CREAM WEDDINGS

I wanted to skip all of that stressful trial and error when it came to adding planning and design. With Krista’s help, I got right to it, with a smooth and simple plan to book and serve those clients easily.

I really trust Krista’s knowledge. In the group setting, I really enjoyed listening to other planners at various stages of their business journey. It was insightful to hear different perspectives.

Things are seamless and we’ve already found our stride with the process; from inquiry, to booking, to planning. Don’t wait, just do it! It’s worth every penny and more!

TASCHA | KENDON DESIGN CO.

My biggest concern when starting my business was the actual running of the business… Piecing things together by myself meant I always felt unsure, wondering if I was really putting my best foot forward.

Booking "Design Your Dream Wedding Business" was the best thing I could have done. I'm surprised and thrilled with how far I've come already! … Now that I've completed the program and launched my business I feel this huge weight off my shoulders. I feel confident in myself and my business practices.

I'm relieved that the knowledge, tools, and templates I took away from coaching combine for a top tier service for my clients. I'm on the path to success.

SARAH | WATERLILY WEDDING CO.

Everything I learned in three months of group coaching would have taken me forever by myself. The price and time invested were well worth it.

Now I feel less like I’m spinning my wheels and finally getting more accomplished in the same amount of time. With Krista’s help, I’ve made huge leaps in my branding—now that I understand why it’s so important—and I know what to invest in to portray the right look online and to potential clients. I’m thrilled with my evolving brand. Just sign up! The investment is 100% worth it.

JESSICA | PLUM STREAM EVENTS

Without a coach, a team, or anyone to hold you accountable, you’ll always find other tasks to tackle. Continually missing the real work to scale your business.

I appreciated the group setting, along with direct insight and strategy from Krista. It was refreshing to talk about a hiccup at a wedding or a difficult client situation with the group, and have more than one source of advice for how to navigate. Often my peers were experiencing the same issues.

Organizing a business—after running it for four years—is an overwhelming and daunting task. I have systems now! Things make sense.

MICHELLE | MO & CO

Ready to work smarter, not harder?

  • Ditch burnout and overwhelm, learn tried and true processes that are simple and repeatable for the long-term

  • Clarify your goals, design your ideal life and business, and define your version of work-life balance

  • Narrow down your ideal client community (which you may realize isn’t the luxury clientele you’ve been eyeing)

  • Audit your pricing, packages, and process to be more profitable and a better fit for your ideal clients

  • Identify what sets you apart from others in your industry and how to capture it in your branding

  • Quit making it up as you go with more than 20 templates, guides and documents to work on and in your business

  • Build a personalized, client-attracting marketing strategy for your website and social media

  • Refine your inquiry process with time-saving email scripts and better sales materials

  • Practice proven, non-icky sales call strategies that up your close rate

READY TO DESIGN YOUR DREAM WEDDING BUSINESS?

I can’t wait to meet the next batch of biz besties. Snag your spot in the limited January 2025 cohort, for only $1195.

Presale price ends December 17.
Financed payment plans available.

Get all the details below:

Frequently asked questions

How long does the program last?

This time around the program is 4 months long (plus bonus time), to whip your business in to shape.

Will I get any one-on-one time?

You bet! You'll have three private sessions with Krista, specifically for your business and where it’s at. We’ll cover your niche, pricing & packages, and usually your third individual session is for web design help, copywriting review, or planning ahead for marketing strategy.

How many people will be in my group?

Probably four to seven, no more than ten. I'm aiming to keep the program small and approachable, so no one feels lost in a sea of Zoom bobble-heads.

Can I go at my own pace?

You're encouraged to stick to the schedule so that you can participate in real time for the group sessions with your peers, and ask questions as everyone works through the same topics. That said, you will have access to session recordings if you're unable to join us live. The more you’re able to implement during the program, the more feedback and guidance I’ll be able to provide on your individual work.

How often will we meet?

We meet every other week, giving you time to complete the homework and take action in between sessions.

When will we meet?

This is to be determined. Ideally during the workday on weekdays, but typically group sessions happen on a Monday or Tuesday evening, depending what works best for the majority. We’ll discuss with the group at the beginning and hope to establish a regular time that works.

Can I purchase additional private sessions?

Pending availability, additional private sessions will be available at a discounted rate.

Are there any payment plans available?

Yes, payment plans with 1, 2, or 4 installments, or more with early registration.

What if I miss a session?

All of the group Zoom session recordings are available in a video library. Usually they’re ready to view within 12-24 hours, if not sooner.

How does group coaching differ from your one-on-one package?

The most obvious difference is that you're learning in a small group setting with fellow planners, rather than privately. The group program offers day-to-day support from Krista and your peers, via Facebook community. Past members have loved being able to get feedback from each other as well and the encouragement from the group, rather than going it alone.

What if I can’t attend a a session?

Let me know in advance of any sessions you can’t attend. When the majority of the group is not available, we make every effort to reschedule to a more convenient time. Otherwise, there’s always the recordings to catch up on.

I can’t swing it this round, when will you host next?

The last session of 2024 is underway. January 2025 registration begins the week of Black Friday, with special value before the program adjusts in 2025. Usually there are just two or three cohorts each year. Sign up for group coaching news specifically, right here. And make sure you’re following on Instagram for news and tips as well.

If there’s anything else you would like to ask, feel free to reach out by email.