The 4 Pages Every Website Needs
GUEST POST BY BETWEEN THE LINES COPYWRITING
Sara, the brains and boss behind BTL Copywriting is a website copywriter & marketing mentor, proudly from the east coast.
She is the solution for entrepreneurs, business owners, and course creators with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy.
She is also my go-to guru for words, if we want to keep it short and sweet. Her (newly revamped) Site Series course was one my top purchases of 2022.
KJ AFFILIATE
Enroll in Sara’s signature website copywriting and content marketing course, Site Series®, to learn everything you need to know about making sure you have the best, most conversion-friendly website.
Or simply grab her Wicked Easy Web Copy Guide, filled with my fave templates right here.
You know what they say, wedding pros… Great website = great leads = great clients = great $$$ = great life.
Actually? I don’t know if they say that. But *I* definitely say that. All the time.
And if you want a great website — but you're feeling 🥴🤔🤯 about having to write and launch one, because you feel like it's “so much work!!!” (spoiler: it's not) — I hereby give you permission to begin with just 4 cute little pages.
Here are the 4 pages every website needs:
1 - Home page
When a new reader lands on your homepage, you only have a matter of seconds to convince them to stay.
More often than not, this is their first impression of you and your business, so your homepage assumes the responsibility of helping them determine whether your website has what they need.
Click here to stalk mine
2 - About page
This is where your readers will go to learn more about you and your wedding business, but... it's also the page that'll help influence their impression of you—helping them decide "do I like this person enough to invest in working with them?"
Your About page is an important element of your site because it helps your readers get to know, like, and trust you (so they can feel good about buying from you).
Click here to stalk mine
3 - Services page
The Services page is where the magic happens.
Using this page to tell your readers everything about what you're selling, who your offerings are for, and why they need it is a great way to answer your readers' questions before they even have to ask them.
(And so you don't waste your time fielding questions about things like what's included with each of your services, who they're for, and how much they cost.)
Click here to stalk mine
4 - Contact page
This is the last page your leads read before they decide to reach out (or not!), so it matters WAY more than most people realize.
It's an important page! That's a huge job to do!
Not only is this page used to close the deal for anyone coming from your Home, About, or Services pages, but it *also* might be the first actual page of copy someone coming from your blog posts / Resources / freebie pages will read.
Click here to stalk mine
KJ AFFILIATE
Overwhelmed trying to write your own web copy to reach new wedding clients?
When you enroll in Site Series Parts One and Two, you'll get access to...
The Copywriting Basics Chapter
The Website Copywriting Chapter
The Website Launch Chapter
The SEO Chapter
The Blogging Chapter
The Email Marketing Chapter
The Pinterest Marketing Chapter
Monthly group coaching calls
1:1 Slack access to me for Qs + feedback
Complete Site Series BONUS Folder (15+ bonuses and counting!)
Just need help with web copy? Grab part one.
Or simply grab Sara’s Wicked Easy Web Copy Guide, filled with my fave templates.
And don’t forget to follow Sara on Instagram for all the copywriting and mom-life realness.
