Podcast: Planning and Participating In Bridal Expos and Wedding Shows
I was thrilled to join Gillian of Soundslikeyellow Photography and chat all things wedding shows on The Wedding Honey Podcast.
This was such a fun chat for my first adventure in podcasting. We talked up a storm about all sorts of things!
Topics covered include:
Most importantly, tons of tips for wedding planners and pros for participating in bridal expos and wedding shows
The story of launching Wed Well Showcase
My experiences participating in so many wedding shows
Real talk about life as a #momboss in the wedding industry
How KJ & Co. made the jump to full time
Why I’m not a huge fan of style shoots
HAVE A LISTEN:
Totally worth a listen, while you’re doing a little work. I hope you enjoy it!
To summarize, here are some of the points I shared with regards to bridal expos:
Quick tips for participating in wedding shows:
HOW TO DETERMINE IF A BRIDAL EXPO IS RIGHT FOR YOUR WEDDING BUSINESS
Do your research about their target market. Figure out if the couples attracted live in the right region for you.
Is your Ideal Client going to be there?
Consider the return on investment.
Sometimes you need to take a chance and go for it!
Whenever possible, attend a show to see what its like before you sign up.
Check their hashtag from previous years.
TIPS FOR YOUR WEDDING SHOW BOOTH DESIGN
Have the best booth you can. Don’t overextend yourself.
Keep it really simple & clean. Particularly if design is not your strong suit or your budget is low.
Have clear signage about what service you offer. Couples confuse this easily.
TIPS FOR PARTICIPATING AT BRIDAL EXPO
Be patient. Some couples won’t be ready to approach you right away.
Quality over quantity. You’re there to connect with your Ideal Client, not everyone through the door.
