Podcast: Client Experience Tips for Wedding & Event Planners

Creating my own podcast hasn’t been high on my to-do list, with so many other tasks on my plate. So it’s always a treat to be invited to guest speak. This week I’m chatting with Sam from Motion.io on Designing Growth.

Designing Growth Podcast

Covering tips, strategies, and success stories from real-life creative business owners, new episodes drop each Thursday. On Designing Growth, show host & Motion.io Co-Founder Sam Chlebowski interviews creative business owners to dig into the hard-hitting reality about what it takes to start, grow, and scale a successful business.

In episode 57, Sam and I Sam speak about the journey of my business, KJ & Co, which started primarily as a wedding planner business. And also what I’m focusing on now: helping wedding and event planners build better systems, streamline processes, and ultimately make more money without sacrificing their time with family and friends.

You’ll hear me explain why client experience is such a crucial aspect of a successful wedding & event planning business (and really wedding and small businesses in general), plus I’ll share my tips for ways business owners can improve.

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Tune in for:

• The why behind my journey to entrepreneurship, and how I started in the event industry at just 14.

• How KJ & Co. pivoted in 2020 in the face of the upside down wedding industry and the world shut down.

• My desire for a business that’s built for my life, not a business that runs my life.

• What life looked like when I first launched KJ & Co. and worked furiously to grow my side hustle, eventually taking it full time in 11 months.

• How you’re making impressions on your collaborators and colleagues like the vendor team, and friends and family of your wedding clients both before and at the wedding, which could lead to a good impression and future portfolios.

• Why you should prioritize time for “online networking” and how it pays off.

• My mantra this year and for 2024.

• Why wedding business owners struggle with the business portion of this industry and how that results in slow and frustrating growth.

• How businesses slow down their progress by “playing house” at business, and the mistake of not investing in tools and CRM sooner.

And so much more! This is a good one guys. Have a watch.

If you liked this episode, listen to my other guest spots right here.

HeRE ARE SOME FAVE QUOTES:

“There is more that I would love to do with my business. And I do have motivation and ambition. But at the end of the day, I want to be mom and partner first. Do I want to grow my business and make more money? Absolutely. Do I have time and do I want all that gray hair? Maybe not. So like, it’s a constant battle.”

“I’ve created this life. To be slow sometimes, there’s gonna be busy seasons, I want the choice.”

“It’s those little processes that I think most of us struggle with, because we’re excited for our craft. We’re excited for what we do, and that kind of comes to us naturally, but building a system to create your routine and the different stages of working with a client and all those things we’re fumbling our way through it and faking it till we make it.”

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